How to Get Started with Web Analytics
Collect Requirements: Begin by identifying the key stakeholders (Senior bosses). Get to understanding what kind of visitors they are targeting and what these visitors should do on their website. This will tell you where the focus point should be when tracking with web analytics. Create a Measurement Plan: A measurement plan allows you…
Why You Need Marketing Analytics
The Difference Between Web Analytics and Marketing Analytics & Why You Need Marketing Analytics Web analytics measure things that a webmaster would be interested in. For example; page load times, page views per visit, how long the user stayed on the site. On the other hand, marketing analytics measure business things. For…
You Have seconds to Capture a Potential Customer’s Interest Online
You Have seconds to Capture a Potential Customer's Interest OnlineYou have seconds to capture a potential customer's interest online because customers no longer read like they used to, they scan. When scanning, customers usually search for keywords. Those important keywords that customers are scanning for should be front and center…
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