It leads to more web traffic! It’s here to stay! So let’s use it wisely! Because sharing is caring!
More than ever people are searching for information and basing their decisions on their peers’ advice. Potential customers will often head to your Facebook, Twitter, etc. based on a post or a tweet. Let us help you brand your business on social media with the business you’ve worked so hard to build.
Our team will assist you to establish a presence on both Facebook and Twitter by custom design that will make a lasting impression on all who visit your page. Combining social visibility with the ability to link directly to your website is a recipe for major exposure and traffic.
Bringing your business into the social media scene will bring you to the next level of advertising!
Social media can reduce your marketing costs – Social networks are a cost-effective way to get your brand in front of fans and potential customers. It doesn’t cost you anything to tweet a message, pin a photo, or promote a discount on Facebook. So there’s no cost besides your own time spent.
If you do have money to invest, these same channels offer advanced and affordable advertising platforms that you can use to target consumers with demographic, keyword, and interest-based campaigns. The highly specific targeting parameters offered by Twitter, Facebook, and LinkedIn can help you get the biggest bang for your marketing buck.
Social media can impact your organic search results – When it comes to impacting your website’s position in search engines, you need to create optimized and compelling content if you want your domain to appear high up on the search results page. By sharing this content on social media as well, you can get in front of interested readers who may visit your website, like or share your content on their own social networks, and link to it from their own domains. Google and Bing both pay attention to social signals like this when they decide how to rank links on the search results page.
You can offer better customer service with social media – If you’re looking for a way to field customer comments, concerns, and questions, then you are going to find social media to be extremely beneficial. Customers using one of the common platforms like Facebook or Twitter can communicate directly with you, and you can quickly answer them in a public format that lets other customers see the wonderful quality of your customer service. The impact of this activity can be huge. 71 percent of consumers who receive a quick response on social media say they are more likely to recommend that brand to other people.
You can design your own online personality – Social media is meant to be more like a cocktail party than a business meeting. You will always do a lot better in a social situation if you are more like yourself and less like a corporate robot. Social media is a great way to display your business’ personality, as well as behind-the-scenes information about you, your employees, your workspace, etc. When you humanize your brand in this way, it makes it easier for consumers to connect with you and develop loyalty.
Social media lets you associate with other businesses – The fact that you are able to connect directly to the consumer means you can use this platform to also connect with other entrepreneurs and business owners. From possible strategic business partners to new distributors, social media lets you have real conversations with actual people who might otherwise be socially or geographically inaccessible to you in the real world.
Customers can validate your business on social media – The idea behind allowing customers to correspond directly with you is so that they can get the best customer service possible. When this occurs, it happens in a very public forum that can be seen by other prospects. So when customers sing your praises to their friends, it not only boosts your online reputation but increases the chances that someone else is going to give you a shot next time they need your services.
You can provide value with social media – The idea that you can provide a truly valuable service to your target market means you are positioning yourself as an expert in your industry. Whether that’s educational and entertaining blogs, posts, or tweets, if you are solving a problem or providing information, you’re adding value that customers will appreciate.
Social media lets you gain the competitive advantage – The true advantages of social media are the ability to get a leg-up on your competition by connecting with your current and prospective customers in an organic way across the web. If used correctly, social media can help you boost your search rankings, provide better customer service, craft a compelling online personality, connect with new business partners, build connections, and earn word-of-mouth marketing from your brand advocates. If you aren’t using social today, we recommend you start posting and start reaping the benefits of social media.